Training
Tetra Marketing offers a range of different training and mentoring options for both small and large businesses from set courses run in groups of five to ten on a pay per place basis through to bespoke training courses and mentoring support. Organisations looking to access low cost, high quality marketing training can take advantage of the five 'fundamentals of marketing' courses written by Tim and Alex (Company Directors). The courses have been designed specifically for individuals looking to improve their basic knowledge of marketing techniques. The courses cover the following topics:
The Tetra Marketing Directors have also run a number of bespoke training courses for organisations in both the public and private sectors with the objective of improving the knowledge of both marketing and non-marketing professionals. |
Effective marketing is critical in gaining a competitive edge and differentiating your products and services from those of your competitors. The Introduction to Marketing course is specifically designed to help non marketers and those that are new to the marketing function understand and apply the core principles and techniques of marketing. With practical examples drawn from a range of industry sectors, this is an interactive session which gives delegates the chance to take key aspects of marketing and put them into practice in their everyday work. Our courses focus on the practical elements of marketing. They are designed for small to medium size enterprises that need to achieve maximum returns on limited marketing budgets. Who will benefit?This course is ideally suited to new or growing businesses looking to understand how marketing can help to develop their business and the steps needed for implementation.
Key learning points
Effective marketing communications is at the heart of any good marketing campaign and provides the key link between planning and implementation. Companies must ensure that they convey their products, services and value proposition in a clear and consistent manner in order to effectively build the perception of their brand. This course will give you a unique insight into the many diverse activities and methods of marketing communications by engaging you in a number of interactive exercises which relate the theory directly to your situation. Having spent many years managing agencies ourselves, we recognise the complexities of this relationship. We will show you how to take a structured and firm approach to agency management in order to ensure that you are able to maximise the return on your company's marketing investment. Who will benefit?
Key learning points
Database marketing is the process of building, maintaining and using customer databases for the purpose of contacting existing and potential customers and generating new business. This course gives a comprehensive overview of the role of the database within the wider range of marketing activities, emphasising the key role it can play in enhancing relationships with existing customers and helping to attract new customers. We will explain in simple terms the key steps involved in building and maintaining your own database and empower delegates to use a database effectively to build customer relationships and generate sales leads. Our courses focus on the practical elements of marketing. They are designed for small to medium size enterprises that need to achieve maximum returns on limited marketing budgets. Who will benefit?This course is ideally suited to new or growing businesses aiming to improve their marketing effectiveness through careful management of the customer relationship process.
Key learning points
Exhibitions and trade shows provide a rare opportunity to come face to face with customers in a neutral environment and are often one of the biggest marketing investments a company will make. This course will help ensure that your presence at an exhibition and subsequent return on investment are optimised. By understanding best practice in exhibition management you will be empowered to get the best out of your team and your suppliers. In addition we will outline some innovative and cost effective techniques of using exhibitions to good effect. Our courses focus on the practical elements of marketing. They are designed for small to medium size enterprises that need to achieve maximum returns on limited marketing budgets. Who will benefit?This course is ideally suited to new or growing businesses looking to maximise their impact at exhibitions.
Key learning points
Online or digital marketing has become a fundamental element of any modern marketing strategy with the internet revolution of the last two decades. This course will help ensure that your web presence is optimised and empower you with a dynamic and flexible approach to online marketing. We will use real life examples of good and bad online marketing to demonstrate what works and what doesn't in this key segment of marketing activity. In addition we will show you how to increase cost efficiencies by taking full control of your company's digital destiny. Our courses focus on the practical elements of marketing. They are designed for small to medium sized enterprises that need to achieve maximum results on limited marketing budgets. Who will benefit?
Key learning points
The bespoke marketing training courses are for larger organisations looking for a training programme that follows and promotes company objectives, ethics and ethos. Tim and Alex have worked closely with a number of organisations to develop training programmes for 'non-marketing managers', managing directors and entire departments. Who has benefitted?The following organisations have contracted Tetra Marketing to design and deliver bespoke training courses:
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