Waterside Training Ltd provides Technical Training and Apprentice Management for manufacturing companies. We are a joint venture between St Helens College and Pilkington NSG Ltd. I joined Waterside in April 2010 as General Manager with the objective of growing the sales of both sides of the business.
Having discussed options with a number of consultants we spoke with Tetra Marketing, who visited us and interviewed our team to understand our issues. Tetra then developed a marketing plan for us which involved rebranding our business, producing new literature and designing a new website. This has become our blueprint this year as we look to become more structured in our approach to sales.
The work we have done is beginning to show through to our sales intake, as our new literature is being well received in the market place. Our first quarter invoiced sales performance this year has outstripped last year by 20% with sales orders 45% higher than at the same point last year.
Chris Jones, General Manager
St Helens Chamber
"In 2009 Tetra Marketing were awarded a contract to assist St Helens Chamber in the delivery of the Local Enterprise Growth Initiative (LEGI) development programme for businesses located in the borough. The Chamber, in partnership with St Helens Council had recognised the need for a specialist consultancy resource to assist in the skills development of local organisations, and following a rigorous tender process appointed Tetra along with eight other frame work suppliers to deliver these services. The services have consisted of delivering consultancy to organisations nominated by the Chamber.
During the programme Tetra have assisted a number of businesses with their marketing, to enhance their sustainability and enable them to compete more effectively in the current economic climate. Tim Ternent and Alex Cairns of Tetra Marketing have worked closely with the Chamber to ensure that the Chamber’s aims for local businesses are met. They are both responsive and flexible in their approach and have demonstrated the same high level of commitment to assisting any type of organisation regardless of size, structure, or the nature of the services it delivers.
The Chamber is very pleased with the work that has been carried out in a professional and courteous manner by Tetra. I would recommend Tetra to any organisation that wished to undertake a similar programme in partnership with an expert and knowledgeable company."
John Decamp, Business Services Manager
Historically Starbank has enjoyed consistent growth in excess of 20% year on year for over 20 years. All of this changed with the banking crisis at the end of 2008 and the subsequent economic downturn. As with most businesses in our sector we found ourselves having to work much harder to generate new business but soon realised we didn’t have the marketing tools to do this.
In January 2010 we were introduced to Alex Cairns and Tetra Marketing via St Helens Chamber. Initially Alex prepared a document outlining a Marketing Strategy specifically tailored to the needs of the business and our objectives, something we had never had before. The marketing plan set out a schedule for developing all the marketing tools that a business striving for growth in a competitive market needs.
We committed ourselves to this marketing plan and Tetra have driven this plan forward over the course of the last 12-18 months, developing new branding, a new website, several product brochures, press releases, email marketing campaigns and case studies. All of these marketing tools have been utilised by the national sales team and have been instrumental in winning new clients and business.
Tetra are an excellent company to work with, even if you have little or no experience of marketing. For a very reasonable cost we have been able to completely redefine the image of our business and provide essential marketing tools to our sales team that have delivered tangible results.
Phil Darbyshire, Managing Director
"As part of a large multi-national group (Titan Europe), Titan Distribution UK was frequently forgotten and lost within the corporate marketing machine. With a different product range and sales strategy to the rest of the group, the umbrella-style branding and marketing approach was not working for Titan Distribution and was proving to be ineffective in getting our message to market.
We have been working with Tetra Marketing since August/September 2009. During this time they have completed a full marketing audit and based on the data collected, produced a comprehensive marketing plan tailored to the specific needs of Titan Distribution. Using this plan we have redefined our competitive advantage, identified target markets and initiated an appropriate marketing strategy to reach and connect with our defined audience. The process has proved to be invaluable, motivating and energizing our sales team as well as revitalizing our relationships with our customers. Tetra went on to produce several marketing tools for us including a website, flyer, and a company brochure - all designed and completed from scratch.
For me the company's three strongest qualities are: the ability to understand our specific market, the needs of that market and to identify the best ways to achieve our goals; a very strong and powerful design element; the ability to work in a timely fashion and meet serious deadlines. We required all the above marketing tools at short notice in time for the biggest trade exhibition in the world “Bauma” held in Munich. This was completed within a very limited timeframe. All elements of marketing, design and production were delivered against the agreed objectives and with excellent value for money and speedy responses at all times.
Overall Titan Distribution and all its employees who have been working with Tetra are completely satisfied and we have received many favourable comments in relation to our website including from our own Head Office and European marketing departments."
Lindsay Hart, European Sales Manager
Home Survey Reports Limited
Home Survey Reports employed Tetra Marketing in July 2009 to help to promote a new commercial survey report division.
"I asked Tetra Marketing to look at the strategic development of the company and in particular the legislative drivers that are a key feature of the commercial survey market place. The reports produced were well structured, logical and written in language that was easy for a non-marketer to understand. The recommendations made will make an invaluable contribution to the development of Commercial Survey Reports as a business".
Gary Cleary, Managing Director
AC Environmental Limited
Tetra Marketing were employed by AC Environmental in January 2009.
"Tetra Marketing were very different to other agencies in their approach in that they did not try to push me down a route that suited them taking that little bit of extra time to listen to the needs of my business. As a result I am extremely happy with company logo, business cards and letterheads. Since the branding project I have continued to use Tetra Marketing on a retainer basis."
David Alcock, Managing Director