Marketing News
Tetra launches new website - June 2011Tetra is pleased to announce the launch of its brand new website which we feel will better reflect the projects we have been working on in recent months - please have a look around the new site and feel free to leave comments on the contact us page if you would like to give us feedback or receive further information on anything you have seen on the site. Tetra complete major product launch for ENER-G - April 2011Tetra have recently completed a major product launch for the Controls Dinision of ENER-G which is a global supplier of energy efficient, sustainable and renewable technologies on a commercial basis. We produced a very detailed product launch plan identifying existing competitors in the market place, future industry developments and the marketing tactics employed to promote rival products to both distributors and end users. Following production of the plan Tetra then provided full launch support from the development of the product brand through to product labelling, supply of exhibition equipment, design of all sales material and programming of the E-MAGINE sales website and the E-MAGINE e-commerce website. Tetra appoint new graphic designer - March 2011Following a successful work placement Tetra Marketing are pleased to announce the appointment of Becky Perry as the newest member of our design team. Becky brings with her a wide range of print and new media design experience and has a real passion for creative design both inside and outside work. Tetra asked to present at BPI Poly annual marketing conference - February 2011Tetra were invited to present in a one hour slot at the BPI Poly internal marketing conference in January. The company, which is one of the world's leading manufacturers of polythene products, was looking for specific industrial marketing expertise and wanted us to give some real life examples of marketing best practice in the industrial arena. This was intended to give food for thought to their marketing managers from several different product divisions and inspire them to break new boundaries in the way that their products go to market. Because Tim and Alex have extensive experience of marketing technically complex products this was a relatively straightforward and enjoyable task as it allowed them to talk at length and field questions on previous projects and consider and expand on the key learnings and successes which could be transferred across to the promotion of BPI's products. Tetra delivers bespoke training to South Yorkshire Passenger Transport Executive - January 2011We have had a busy start to the year preparing and delivering bespoke marketing training to the South Yorkshire Passenger Transport Executive (SYPTE) based in Sheffield. SYPTE approached us late in 2010 with a request to come up with specialist training on the areas of marketing evaluation and data interpretation for their marketing staff of around 20. Building on more than 20 years experience we wrote and delivered the training over a three week period at SYPTE's headquarters in January. We received excellent feedback from the SYPTE marketing team with an approval rating of over 90%. The knowledge gained is expected to play a major part in helping to achieve the marketing objectives for the next 3 year budgetary period. Major client win - December 2010We are pleased to announce that following the successful implementation of our unique marketing planning process we have won a major marketing support contract with building products manufacturer Quantum Profile Systems Ltd. Established over 40 years ago QPSL is a leading manufacturer of specialist building products under the Quantum, Dacatie, Q-Wood and Q Lean Solutions brand names. Over the coming months we will be providing a comprehensive support package including consultancy, website development and the design and print of a range of marketing literature. FREE marketing advice to help your business beat the downturn - November 2010Click on the link to access the first in our series of marketing tutorial videos: Marketing tutorial 1 - objectives and definitions of marketing These tutorials are designed to help small businesses understand the importance of key marketing topics and use this knowledge to improve their marketing effort and deliver increased lead generation and sales. Tetra Marketing has established a unique approach towards helping companies with marketing strategy, creative projects and training development. Company directors Alex Cairns and Tim Ternent each have more than 10 years experience in marketing management roles for blue chip companies, and they regularly call on this knowledge and expertise to help small business owners figure out how the principles of good marketing can be applied to their own companies. Developed exclusively for SalfordOnline.com, this series of tutorials focuses on clearly defined marketing advice for small businesses rather than using complicated jargon. Tetra has established a solid reputation for delivering honest and no-nonsense advice designed to help small-to-medium-sized businesses grow their sales and their customer base. This first tutorial looks at the definitions and objectives of marketing including the link between marketing and sales, and how this relates to happy customers. It also covers the importance of market intelligence and how to become more proactive in your marketing effort. We hope you find these marketing tutorials informative and helpful and we would appreciate your feedback. Should you want to ask Tetra Marketing a question directly you can contact them by email at info@tetramarketing.co.uk or by phone on 0161 707 9555 asking for Alex or Tim. New Premises - October 2010Tetra Marketing will be relocating to larger premises in January 2011. Rapid growth has seen Tetra Marketing take on another designer to work on the continual influx of client projects. We are planning on having a launch party and will be inviting all clients, suppliers and associates in due course. Don't worry we are not moving away from Nasmyth Business Park and will be just a stone throw away from our current offices. Graphic Design Placement - September 2010We have an immediate opportunity available for a recent graduate to take on an unpaid 8 week placement. You will benefit by gaining a great deal of commercial experience in a busy marketing agency environment. The role requires a mixture of graphic design support tasks with administrative duties that are essential to the successful growth of the company. You will be working alongside a very experienced graphic designer and two company Directors who will guide you through each project and provide invaluable experience and on the job training. Essential requirements for the role will be an excellent working knowledge of the Adobe Creative Suite and proficiency in the use of all Microsoft Office programs. Role Summary:
If you are looking to enhance your professional portfolio whilst gaining a great deal of commercial experience send your CV and portfolio to info@tetramarketing.co.uk Tetra take on two new e-commerce projects - August 2010Tetra Marketing acquired two new clients in August both requiring complex e-commerce websites. The sites are designed to open up new sales channels for a local butcher and for a fashion retailer. Not only are Tetra designing and building the websites but they are also advising on the launch strategy and ongoing promotion of the sites once live. Tetra take part in St Helens Chamber webinar - July 2010St Helens Chamber hosted a very successful marketing webinar for Chamber members. Members were able to logon through the Chamber website and ask a panel of marketing experts questions about implementing effective marketing strategies in their own businesses. The event turned out to be a huge success with Alex posting answers to all manner of marketing related questions! Tetra Marketing acquires 50th customer - June 2010We are proud to announce that we have reached an important milestone in the company's history by acquiring our 50th client. These clients are spread across a wide variety of industries as shown by the list on the "Our clients/ Market sectors" section of our website. This achievement is testament to the fact that our unique and proven approach is greatly appreciated by our clients and has had a tangible impact on their businesses. Tetra appoint new graphic designer - June 2010Tetra Marketing are pleased to announce the appointment of Dan Fletcher as our new graphic designer. Dan brings with him over 10 years print and new media design experience having worked with clients from a variety of different industries. Tetra invited to train Chamber of Commerce members - May 2010Tetra held a special Database Marketing training course for more than 40 member companies of the St Helens Chamber of Commerce. We scored 95% on the Chamber's feedback evaluation forms which represents an outstanding success for us. This was the third different topic in a series of training courses that we have been asked to run at the Chamber and we have further courses scheduled for later in the year. Tetra contracted to work with Government body - April 2010Tetra Marketing has been contracted to develop the e-channel strategy for a Government department customer service centre. The consultancy project involves an analysis of the current customer touchpoints through the website, search engines, inbound and outbound e-mail, partner websites and social networking websites. Following the analysis Tetra will make strategic recommendations to improve the current processes and structure via a comprehensive report and face to face presentation. Tetra Marketing to relocate - March 2010Due to continuous expansion Tetra Marketing will be moving to much bigger premises in Eccles. The new premises will help us to service our ever expanding client base more effectively and will have the added benefits of more meeting space and on site client parking. |