Consultancy
Strategy and the implementation of a structured approach to marketing is at the heart of the Tetra philosophy. Many agencies struggle to offer a complete marketing solution as they only specialise in particular elements of delivery such as creative development of a brochure or website programming. Our approach is geared around linking up a coherent strategy with clearly defined tactics - this starts by identifying opportunities through a detailed marketing planning process which goes hand in hand with your business objectives and undertakes vital analysis of your proposition, your customers, your competitors and your market. Clients are often surprised at the speed with which we get to grips with the key drivers in their industry and the unique and substantial insight we are able to offer. Tetra marketing plans are written in language which is easy for a non-marketer to understand and they contain practical and realistic recommendations for integrated marketing activities that will have an instant and tangible impact on your business. The planning process can be adapted with additional or reduced research to suit different budgets but the overall approach remains roughly the same - we undertake an initial fact-finding audit with the client and then develop a bespoke plan based on the following three areas: |