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Client: Waterside Training
Sector: Education / Industrial
What we did: Consultancy, brand overhaul, social media strategy, ongoing marketing support, website design, build & optimisation, series of brochures & other literature, email marketing, PR & advertising

Brief

Waterside Training is recognised as one of the foremost industrial training companies in the North West.

There were a number of key issues geared around a brand which had gone a little stale and suffered from the lack of a proactive approach to marketing. Key end user segments needed to be identified and more focus needed to be given to profitable new areas of the business.

Solution

Tetra Marketing used its unique and highly bespoke marketing planning process to help Waterside get a clearer picture of key market segments and to prioritise them accordingly. A clear distinction was also made between industrial customer groups and apprentice stakeholder groups. A complete brand audit was undertaken before coming up with new design options and this process was followed by the development of a new website, company stationery and a technical training course prospectus. This will be followed by a predetermined programme of monthly activities including email marketing as well as further brochures, flyers, PR & advertising campaigns. Social media will also play a major part in raising brand awareness for Waterside as one of the key stakeholder groups is students and apprentices.