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Client: Starbank Panel Products
Sector: Industrial / Manufacturing
What we did: Consultancy, brand overhaul, ongoing marketing support, website design, build & optimisation, product brochures & other literature, case study development, email marketing, PR & advertising

Brief

Established in 1976, Starbank is best known as the UK’s premier laminate fabricator and specialist-postformed and CNC component manufacturer for the washroom and furniture industries and beyond.

Although Starbank was already a market leader in terms of lean manufacturing and product excellence the company had never established a clear and well defined brand in terms of its own products. Starbank had been successfully manufacturing cubicle and washroom components for over 30 years, offering a one stop shop for quality components from various surfacing materials. However traditionally these products had often been sold on to other washroom component manufacturers or integrated into an overall system with little recognition of Starbank as a brand.

Solution

In order to help Starbank structure its marketing effort and address the key specification market Tetra Marketing has undertaken a long term programme of activities. This started with a detailed marketing audit and the preparation of a detailed marketing plan and strategy. On the back of the planning process we have undertaken a number of activities including the design and build of a website, the production of a series of focused brochures divided into different product groups as well as flyers, email marketing, case study development and advertising & PR campaigns. We also undertook a complete overhaul of the Starbank brand by developing a fresher, sharper and revitalised logo and branding scheme which has helped the company raise brand awareness in the marketplace over the last twelve months.