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Client: ESTA
Sector: Industrial
What we did: Consultancy, copywriting, promotional materials, exhibition stand design, build & project management, exhibition stand promotional personnel

Brief

ESTA is the UK’s leading Energy Management industry associations providing invaluable services to its members and to energy end users.

ESTA members developed a very comprehensive code of practice setting new industry standards for automated gas meter reading. Since introduction the Automated Meter Reading Service Provider Code of Practice (ASPCoP) had achieved some success by appearing as a pre-requisite in a handful of tender requests but the Code needed further promotion across a greater number of communications channels.

Solution

Tetra Marketing produced a bespoke marketing plan with a set of recommendations designed to raise the profile of ASPCoP; within the energy industry and with energy professionals across the public and private sectors. ESTA contracted Tetra Marketing to implement various activities contained in the plan which included the design and production of portable exhibition equipment, project management of a 20sqm bespoke stand at one of the major energy exhibitions and the design and production of sales supporting material.

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